Angel Fire Chamber of Commerce: 1982-2014 Building Business One Member at a Time



                                      Mission Statement:

Our mission is to strengthen the local economy through the promotion, support, and encouragement of positive business growth and to represent our membership in community affairs

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Welcome to the Angel Fire Chamber of Commerce

Since 1982, the Angel Fire Chamber of Commerce's mission of strengthening, promoting and serving its member businesses has positively benefited the entire region and local quality of life. The Angel Fire Chamber represents over 200 members who employ approximately 1,000 workers who account for millions of dollars in economic impact in Angel Fire and the surrounding areas of Northern New Mexico. This is accomplished without tax dollars, as the Angel Fire Chamber is supported strictly by membership revenues. Serving as a unified voice, the Chamber advocates for pro-business issues affecting member businesses on the local, state, and national levels.

Every week we are proud to feature one of our member businesses in the Angel Fire Chamber of Commerce's exclusive "I Know Jo" Campaign. This campaign started as a way for our Executive Director, Jo Mixon, to get to know the membership. It has, over the past two years, become one of the favorite weekly events in Angel Fire. The catch phrase being, "I Know Jo, do you?" She visits a different Chamber member to learn about their business. She then shares information in a story she writes for our Weekly Chamber Monday Memo e-Blast. This e-Blast is sent out to thousands of people on our mailing list. She also posts the story on our Face Book page, it is picked up weekly by and we feature it here on the homepage of our website.

Who Markets Angel Fire?

by Jo Mixon


Just who really is responsible for marketing Angel Fire? Thank-you, I'm glad you asked! Recently I have heard many different people in many places say, "It's not MY job to market Angel Fire." My normal response is, "Really?" In all honesty and with all of my heart, I say, "But you do market Angel Fire, good or bad, every time you say or write anything about it." Whether you live here or not. If you own a business or work at any job in Angel Fire, ski, golf or bike in Angel Fire, attend school in Angel Fire, or own property in Angel Fire, You ARE the marketer!


I've heard many negative comments this year due to the snow, or lack thereof. I've read articles that make us sound uninviting and unintelligent on various subjects. And yet, I can't quite comprehend this mind set.


The way I see it, we live in a paradise! Every morning I am blessed to wake up with the beauty of the Sangre de Cristo Mountains out my window. I don't choke on smog, I breath fresh clean mountain air. I don't leave my house an hour early to fight traffic on the way to work. With the exception of an occasional herd of elk crossing the road, my commute down the mountain is non-stressful and breathtaking, every season of the year. Our crime rate is a smidgen compared to cities.


I can ski or snowshoe or walk or hike or bike or fish our lakes and streams alone, without fear of being accosted, as can everyone else who shares this mountain. I couldn't do that in the city. And the people I have met in Angel Fire and the Moreno Valley - actually the entire Enchanted Circle - are the friendliest, most caring, helpful people I have ever had the privilege to know! On a normal day or in an emergency situation, they quickly, without hesitation, become family.


Driving home from an event last Tuesday on icy roads resulting from a surprise thunder snowstorm, my car slid sideways out of control. So many people came to my rescue it makes me emotional!


I cannot think of any reason not to positively promote this area, but I find I am occasionally just as guilty of being negative without thinking as I have heard others be. When my son came to ski in January, I learned a valuable lesson. I too was worried about the strange snow year we had been dealt and told him on the way back from the airport that the snow wasn't as good as it had been last year. His response to me was, "Don't worry Mom, it's better than the snow in San Francisco and in my opinion there is never a bad day on the mountain." We should all take that to heart.


We depend on tourism to pay our bills. We depend on tourism to make it possible for us to continue to live in this little piece of heaven on earth. So my idea is that we are all marketers for Angel Fire. Look around you. Take a deep breath, and really consider all the positive aspects to living and playing in Angel Fire. See if you can do that without a smile crossing your face!


The Angel Fire Resort Motto - "My Job is Better Than Your Vacation" - is true! Our main problem? When you live in such an awesome place, where do you go on vacation? 


The Angel Fire

Chamber of Commerce


New Members

February  2014

Blancett Ranch

Double ZZ Hunting Lodge


Mountain Supply


Vietnam Veterans

Memorial State Park

and Friends Group



Resort Properties

 of Angel Fire

New Premium Member

And says


for the continued support of the following businesses

for re-newing their Chamber Membership

in February 2014


Moreno Valley

Healthcare Clinic

member since 1992


Music From

Angel Fire

member since 1992


H Excavation

member since 1994


Christ Our


 Lutheran Church

member since 1995


GGH Wagon

Mound LLC

member since 1999


Wende Woolley


member since 2002


Katherine's Fine Art

member since 2003


Streit Fly Fishing

member since 2004




member since 2005


Chuck & Consuelo


individual member since 2008


Angel Fire

Physical Therapy

Taos Rehab and

 Sports Medicine

Member since 2007


Jeff & Diane


individual members

since 2011


Timber Ridge


member since 2012


Gerald & Judy


individual members 2012


Eagle Nest PTA

member since 2013